28 Metrics That is Important for Your App
Done building an app? Check. Now you want to know how well it’s going, how many users are downloading, using it and eventually, how much profit you’re gaining? It is important for an app developer to monitor the app’s performance that can be done using 4 major assessments, including the user engagement, customer satisfaction, acquisition, and the app performance itself.
I. App Metrics to Improve User Engagement
✓ App Downloads
Are you seeing the download number of your app is getting higher, or is it going downhill since you last launch it? Few or even no download at all means there is a serious issue with the marketing thing. You’ll want to know if your marketing team is on the right track. With this issue coming up, I guess you need to extend the market by optimizing the app store listing.
✓ Active Users of The App
By analyzing this metric, you’ll see which users are active in using your app, and it is different from the download metric. As a developer, you may want to appreciate the daily active users (DAU) and the monthly active users (MAU) that reflect the most important users who are loyal to the app.
✓ Average Visit Time and Screen Views per Visit
To know how well the user engagement is, it is also essential to know about screen views per visit and its visit time. The longer the time, the more engaged the users are. This way, you can create other interesting experience to hold them online.
✓ App Session Intervals
Another way to see how engaged your users are by seeing the session interval; the shorter, the better. If the session intervals are shorter, it means that your app has already become the users’ everyday life. To improve this, try to offer a discount or frequent special features that can be accessed in a certain period.
✓ App Retention
App retention metric allows you to see how many users are coming back to access your app after their first visit. In general, users mostly revisit the app one month after downloading. Assess the retention daily to preclude any potential loss.
✓ App Churn
This particular metric allows you to assess the percentage of users who halt the app. When your most loyal users are leaving the app, it may because of bugs, crashes, or other flaws that letting them down. Fix that to provide better value and excitement, so nobody will ever abandon your app again.
✓ App Event Tracking
This specific metric lets you notice on how the users interact with important features available in the app. Tracking can include sharing content with friends or buying things.
II. App Metrics for Customers Satisfaction
✓ App Rating
Involving an app rating will allow you to see what the users think about your app. In addition to that, customers review can either encouraged or discouraged from using your app.
✓ App Store Reviews
Leaving a trace on an app store by providing feedback in your app store listing is not a hurtful thing. Try to make it looks as natural as possible without making the users “oblige” to leave positive reviews.
✓ Touch Heatmaps and User Recordings
You can use the touch heatmaps metric to analyze why some users like to interact within the area on a screen, while the user recording can help you observe the user while they are using the app.
✓ In-App Feedback
Getting important information from your active users can be done using an in-app feedback, where most active users usually are willing to spend their time letting you know about any lacking feature. You can do it via survey, FAQ, contact form, etc.
✓ Support Response Times
A responsive app should provide a reliable time when responding to customer’s feedback and request. Analyze this data, and you’ll decide whether it takes too long, and maybe you’ll need to fix it to satisfy the users.
✓ Net Promoter Score
Net promoter score is one of the metrics that give you “free marketing,” as your loyal users refer your app to their relatives, friends, or acquaintance. Monitor this, so you’ll get more users and gain more revenue.
✓ App Store Ranking
Involving an app store ranking allows you to see where your app position in app store search result is. The more visible your app is, the bigger the chance to get new users.
✓ App Attribution
App attribution is particularly useful in measuring your marketing campaign. It will help you track the source that brings users to your app.
✓ App Abandonment
The onboarding process can be monitored using app abandonment metric that will assess users who abandon your app even before using it. This way, it is easier to see why such thing happens.
✓ Funnel Tracking
Analyzing the funnel tracking metric gives you the chance to observe the flow from acquisition to conversion, how many users are dropping off in the middle of a conversion, and allows you to assess any potential problem that causes it.
A photo sharing feature will help your app goes viral. A developer can measure the viralness by “incorporating” their loyal users who actively recommend the app to their friends using an attractive feature.
✓ Cost per Acquisition
You can measure this metric before launching the app. Cost per acquisition gives you a complete review on how much you’ll have to spend to gain paying users and subscriber.
✓ Lifetime Value
If you want to calculate how much revenue you’ve made from a user before neglecting your app, use a lifetime value (LTV) metric. This way, a developer can also see how long it takes to retain a user before getting a profit from their engagement.
✓ Revenue Target
Measuring revenue target can help your strong determination to burst. This is how you set your goal, build a strategy, and keep your steps on the right track to gain more loyal and paying users.
✓ Average Revenue per User
An ARPU is a perfect metric to be shown to your investor on how much profit you’ll ever get from a user. It is an indicator of whether you’ll reach your target revenue or not.
✓ AOV and AOV per Paying User
The Average Order Value or AOV is a useful metric to measure how much a user spends in your app. It’s whether you can expect them to pay above the average, and particularly beneficial in e-commerce app.
IV. App Performance Metrics
✓ App Crashes
Crashes and bugs are the most common reasons why users stop using an app. Measure this metric and see whether you can fix it to avoid more potential loss of customers and eventually improve your app’s performance.
✓ App Speed
Analyzing your app speed measures how fast and responsive the app to load and run. No one wants a slow-loading app so make sure you meet your users’ expectation.
✓ App Latency
Most people confuse latency for speed, while there is quite a difference between the two. Measuring your app latency allows you to see how long your app response from an API to a request. Make sure you make it as simple as possible.
✓ Network Errors
You’re not everyone superhero, so while you cannot control every network error of the provider, it doesn’t mean you can handle it better. Monitor the error and let your users aware of what’s going on will surely help.
✓ App Load per Period
This is usually a must-do test before you launch an app. See the load period and how well your app handles multiple experiences at once. If it’s too slow and unresponsive, the users might as well leave it once and for all.
Surely it takes more investment in terms of time and energy to monitor the metrics. But by analyzing the metrics, you will be able to improve both quality and quantity that are critical in defining whether your hard work is a success or not.